Hard Rock International Begins Year-Long 50th Anniversary Celebration By Announcing Partnership With Lionel Messi

The partnership harkens back to Difficult Rock’s roots, as the brand’s environment-famed T-shirts came to fruition when the first London Cafe sponsored a community soccer team in the early 1970s. The team’s T-shirt highlighted the Tough Rock symbol. The added shirts were being returned to the cafe and provided to loyal prospects. Sooner or later, the restaurant experienced to set up a independent concession stand to manage the rising reputation of t-shirt product sales. To this day, Challenging Rock’s Classic T-shirt stays an integral aspect of the brand’s identification.

As part of the new partnership, Tough Rock has also unveiled a new selection of items influenced by its new ambassador, Lionel Messi. In addition to the exclusive 50th anniversary brand, the clothes display some of the player’s most iconic symbols, these as the lion, the selection 10 from his Barcelona Jersey and Messi’s very own emblem.  This assortment joins the brand’s iconic goods line, readily available in all its suppliers and on line stores.

“In excess of the earlier five many years, the Challenging Rock brand has grown to develop into just one of the world’s most recognizable and beloved brand names, with a Cafe, Resort or Casino located in 68 countries,” stated Jim Allen, Chairman of Tricky Rock Worldwide. “As we reached our 50th anniversary milestone, we realized that we desired to companion with an icon to aid us rejoice in a new and unanticipated way, and there was no greater alternative than the famous Lionel Messi.”   

“I am honored to associate with this kind of a renowned brand name as Tough Rock, and even much more so at this historic minute – its 50th anniversary!” explained Lionel Messi. “Sporting activities and songs are an integral part of my lifetime, a ideal mixture involving my profession and my leisure time. Uniting both equally is a excellent achievements, and I am really content that they have counted on me for this special result. It is an honor to be the 1st athlete to spouse with a model who has a history of teaming with songs legends.”

Allen and Messi have sealed this agreement with an initial present trade. Messi has provided him a signed replica of his golden ball a gesture Allen has reciprocated with an electrical guitar intended specially for Messi. A duplicate of this guitar, signed by the participant, will be exhibited at a Difficult Rock assets to be declared soon, producing it element the most beneficial collection of musical objects in the world.

Stay Greatness

The partnership is portion of “Stay Greatness”, the new campaign that Difficult Rock has introduced on its 50th anniversary, which marks a just before and soon after in the brand, honoring its earlier whilst shining a beacon of light towards the foreseeable future.

As section of the marketing campaign, Messi would make his debut as an ambassador starring in a industrial that showcases his techniques with the soccer ball as it takes its area among the the cherished memorabilia of the manufacturer.

Commemorating the 50th Anniversary of Tricky Rock

June 14, 2021 marks the 50th Anniversary of Tricky Rock Cafe opening its initially location in London. To kick off this milestone, collaborating Tough Rock Cafes will provide Nation Burgers for only $.71, all through the 1st hour of company on the anniversary working day.

For accessibility to more property bordering Really hard Rock’s partnership with Messi, please simply click right here.

About Difficult Rock®:

Difficult Rock International (HRI) is just one of the most globally acknowledged businesses with venues in 68 nations spanning 239 areas that contain owned/certified or managed Resorts, Casinos, Rock Shops®, Live Efficiency Venues and Cafes. HRI also introduced a joint enterprise named Challenging Rock Electronic in 2020, an on the internet sportsbook, retail sportsbook and online gaming system. Starting with an Eric Clapton guitar, Really hard Rock owns the world’s premier and most precious assortment of authentic audio memorabilia at far more than 86,000 pieces, which are exhibited at its places all around the globe. In 2021, Tricky Rock Global was awarded the Top Employer in the Journey & Leisure, Gaming, and Enjoyment Field by Forbes and also specified as a U.S. Greatest Managed Firm by Deloitte Private and The Wall Avenue Journal. In 2020, Tough Rock was honored as one particular of Forbes Magazine’s Most effective Companies for Diversity and a Top rated Employer for Girls. Difficult Rock Hotels & Casinos also obtained very first spot rating in the 2020 Casino Gaming Government Satisfaction Survey carried out by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Really hard Rock Accommodations was named one of the top rated accomplishing hotel brands in J.D. Power’s North The us Resort Visitor Pleasure Examine for the next consecutive yr. Challenging Rock locations are located in intercontinental gateway cities, including its two most prosperous flagship houses in Florida and household to the world’s first Guitar Hotel® in South Florida, World wide Gaming’s 2020 Home of the Yr. The model is owned by HRI guardian entity The Seminole Tribe of Florida. For additional info on Challenging Rock Worldwide, check out www.hardrock.com or shop.hardrock.com.

Source Tough Rock International

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