How The Landmark London drove £2m in sales with Revinate Marketing

The brand

The Landmark London is a 5-star, luxury hotel situated in downtown London. It is known for its attractive glass-included atrium and lush palm trees — which are nicely documented by both equally vacationers and locals on Instagram and vacation review web-sites. Guests of the resort encounter quintessential London appeal in the sumptuous surroundings of this outstanding Grande Dame resort. Visitors find luxurious, sophistication, and serenity inside the walls of this enchanting resort. It is a legitimate oasis from the hustle and bustle of London.

The obstacle

More than the previous 12 months, the Landmark London’s workforce went via a transformation — with Emanuela Da Ros signing up for as Marketing Supervisor and Richard Kratochvíl relocating from Reservations to Income. The previous visitor advertising and marketing staff had moved on, so Emanuela and Richard had been tasked with leveraging the present tech stack and putting jointly new techniques to raise income. Their 1st undertaking was to just take on driving revenue through electronic mail marketing and advertising.

The resolution

The good news is, The Landmark London had Revinate Marketing and advertising as aspect of their current tech stack. Both equally Da Ros and Kratochvíl were able to get up to speed promptly, thanks to the platform’s intuitiveness. “Revinate was definitely quick to understand,” says Da Ros. “It’s super user-helpful.”

Revinate Marketing’s power is in segmentation and personalization. The two are very vital for the luxurious hotel. Attendees hope superior-high-quality encounters from just about every conversation with personnel, irrespective of whether it’s in human being or by means of e mail.

“Prior to Revinate, we have been functioning with one more solution that only furnished a single template, so every single section acquired the similar electronic mail,” Kratochvíl describes. “Now, with Revinate, we have the capacity to use a distinctive template for each segment and tailor the communications and gives. We can communicate to our company bookers in a different way than our transient visitors, which is truly vital to us because it permits us to forge superior interactions with our attendees.”

Likewise, the skill to section and personalize advertising email messages has built a massive variance in the team’s capability to generate direct bookings and upsell income. For the reason that Revinate Internet marketing is in a position to leverage details from distinct databases, The Landmark London can ship qualified upsell communications to spa company, loyalty customers, and lodge attendees. In point, Da Ros attributes their success with upsells to how easy it is to make customized campaigns to distinct segments in Revinate Marketing.

While the profits-driving features of Revinate is significant, Da Ros and Kratochvíl are brief to level out that the platform’s worth goes outside of the dollars attained. “With Revinate, we can offer our guests with a regular journey, from the first reserving affirmation e mail to upselling facilities all the way to the publish-continue to be study,” Da Ros claims. “This constant working experience is crucial to sustaining a robust manufacturer and driving guest loyalty.”

Kratochvíl also adds, “We have a associate in Revinate that we can have faith in to produce cutting-edge know-how that assures that just about every interaction our guests receive will be on-brand name, personalized, and optimized to their product. Which is important for us simply because it’s what our visitors assume from us.”

The effects

With Revinate Advertising, The Landmark London delivers superior quality and on-model encounters to guests, even when they are not on house. The team has an uncomplicated way to connect with friends and a impressive channel to travel profits. Adhering to a pair of tough many years for the whole business, The Landmark London is viewing desire return. They have created more than £2m in immediate bookings with Revinate Promoting so far.