Rebranded, repositioned: O2 Beach Club resort in Barbados: Travel Weekly

Corrected: The headline on this report was corrected to say that the O2 Beach front Club & Spa is located on Barbados.

Striving to grab headlines while endorsing a hotel renovation with a reopening day of Oct. 1 in the midst of a flurry of article-pandemic Caribbean reopenings, stacks up to a little bit of a problem.

Add to the problem a rebranding of the house below a new title and its repositioning as a new entry in the luxurious boutique sector.

Enter Patricia Affonso-Dass, group normal supervisor of Ocean Inns Team, a few properties on the south coastline of Barbados. (She’s also the previous president of the Caribbean Resort and Tourism Affiliation.)

The Barbadian, loved ones-owned hotel group entered the hospitality company in 1992. Its portfolio involves the challenge: The shortly-to-open up, all-inclusive O2 Seashore Club & Spa, the previous Ocean Two Vacation resort & Residences on Dover Seaside in St. Lawrence Hole.

Affonso-Dass explained that the team was “self-assured” that O2 Beach Club and Spa would “get middle phase in Barbados’ luxury boutique offerings with customized company, upscale accommodations, environment-class dining and the exciting, informal vibe of the south coastline.”

The O2 name, by the way, is a nod to the image of oxygen, “an factor as purely natural and as everyday living necessary as the act of respiratory,” she claimed.

The transformation of the Ocean Two Vacation resort & Residences contains present-day layout, upgraded facilities, luxurious accommodations and a lot of  public areas in which to rest and lounge. O2 will welcome all ages.

“We want our guests to truly feel like they have just develop into VIP members of the coolest beach  club in Barbados,” Affonso-Dass explained.

“We are promoting O2 to vacant nesters, our buyer foundation of guests from the U.K. and North America and youthful experts and family members who want to expertise the energetic, exciting vibe of the south coastline,” she mentioned. “There’s lots of power in this article, and we are placing our personal spin on the holiday vacation experience with curated things to do like hiking, catamaran sailing and windsurfing classes.”

O2 will have 130 rooms and suites, together with swim-up rooms and a new 9-tale, 42-suite tower topped by a rooftop pool and fantastic eating restaurant 3 swimming pools (two are grownup-only) 6 dining selections seven bars (two are swim-up) Acqua Spa health and fitness heart with rooftop yoga classes a teen lounge and everyday classes with matters these as planning community recipes, playing the metal pan drum and learning the fantastic artwork of taking part in dominoes like a neighborhood.

Lodging tumble into 3 Collections: Club functions 18 huge oceanview or oceanfront resort rooms with balconies Concierge delivers 70 a person- and two-bed room suites with kitchens and incorporate-ons this kind of as individualized grocery services and complimentary spa therapies and Luxurious has adult-only suites that contain swim-up rooms with entry to the river pool.

“Our reservations publications are open, and we’re providing for the Festive [holiday] year and winter season,” claimed Jacqui McDermott, income and marketing and advertising supervisor of Ocean Inns Group.

All-inclusive premiums at O2 start off at $482 for each home, for each evening, double in a Club home and at $963 for every home, per night, double in a Concierge Collection just one-bed room suite.

The Ocean Motels Team also features the all-inclusive Sea Breeze Beach front Dwelling and the all-suite South Beach Hotel close to Rockley Seashore. The a few attributes in the lodge team adhere to rigid health and safety Covid protocols, and Affonso-Dass claimed she hoped to present on-website screening for visitors when they return to or enter the U.S. immediately after their continue to be.

“Our information for our O2 attendees is that they are coming to a terrific place and being at an all-inclusive luxurious home with a seaside vibe and truly feel, with heaps of attention with no pretension, in a fun space of Barbados,” she claimed.

McDermott reported that advisors are critical to the accomplishment of the resorts. “We pay out commissions from 12{46006172ad4c53c7af3511c591ddf19e8ffdb2623a08a9c64bbeefa9e4f54948} to 14{46006172ad4c53c7af3511c591ddf19e8ffdb2623a08a9c64bbeefa9e4f54948} additionally included incentives these as home upgrades and nearby welcome deals for their clientele,” she claimed.

Ocean Hotels Group has a loyalty benefits plan for advisors. Those people who register by July 15 are entered in a raffle to get a seven-night time remain at O2.